The Model
Socialization is the goal.
People don't just want a dog that obeys. They want a dog they can take anywhere.
- ✓ Reliable in public.
- ✓ Safe around dogs and people.
- ✓ Calm under real-world distraction.
Built in a room with other dogs, guided by a system, practiced weekly.
Socialization requires other dogs.
Obedience can be taught at home. Socialization requires structured, supervised rehearsal with other dogs and owners.
Zoom Room provides that rehearsal, at scale.
The Labor Advantage
Most service franchises depend on scarce specialists. Our model puts the expertise in the system.
Hire for temperament
Warm extroverts who love people and dogs. We hire for personality and service instincts, then teach the rest.
Speed and Stability
Our training program onboards new hires in days, not months.
Low key-person risk
No dependence on star trainers or hard-to-find talent. Payroll stays low and predictable.
Proof Point
The #1 best-selling dog training book in the U.S. was written by our CEO, who is not himself a dog trainer. The methodology is transferable.
The Ritual
We turned training into a standing appointment.
Retention
Puppy classes, Agility League, Therapy Dog prep, social events, and shopping. Customers come for training and stay for the community.
Resilience
Adverse weather drives even greater attendance. People don't cut back on their pets or experiences. We deliver even in adverse economies.
Referrals
Exceptional word of mouth keeps CAC low. More 5-star reviews than any other training business. NPS Score of 89.
Habit creates retention. Retention makes the unit predictable.
The Economics
The Group Class Flywheel
80% of service revenue comes from group classes.
Group classes are one-to-many: trainer cost is fixed, and each additional dog fills existing capacity.
The third dog in the room is pure profit.
